Dr Shahpar Abdollahi
Adjunct Associate Professor Marketing
Contact:
School: Richmond Business School
About
Shahpar holds a Ph.D. in Management Science from King’s College London. Her Doctoral research focused on innovation and the role of networks in the success of new product development. She holds a M.Sc. in International Business from the University of Groningen, with a specialisation in International Marketing. Shahpar’s first degree is a B.A. in Business Administration from The University of Alzahra, Tehran.
Before joining Richmond, Shahpar held research, lecturing and supervisory positions at King’s College London, Cranfield Business School, University of Essex, London College of Fashion (LCF) and Istituto Marangoni.
Research interests
- Luxury Branding
- Fashion Marketing
- Fashion Management.
- New Product Development and Innovation
- Inter-firm Relationships
- Country of Origin
- Sustainability
- Branding
Qualifications
- Ph.D. in Management Science from King’s College London
- M.Sc. in International Business from the University of Groningen
- B.A. in Business Administration from The University of Alzahra, Tehran.
