Master of Business Administration (MBA): Entrepreneurship
Degree Programme

Fall Semester

• ECN 7200 Economic Analysis for Managers

  This course exposes students to advanced applied microeconomic analysis and global macroeconomics with a management focus. Complex economic choices and decisions of economic agents are investigated within the business context, and the global macroeconomic environment is analysed concerning its multidimensional relevance for corporations.

• MGT 7110 Managing Organisations and People

  Organisations consist of the people who work within them. The objectives of this course are therefore to raise the student's awareness of the centrality of managing organisations and people to understanding organisational functioning and effectiveness. To show how an understanding of human behaviour via the disciplinary bases of psychology, sociology and anthropology profoundly deepen our analysis of organisations. To demonstrate the core value of an understanding of managing organisations and people to a manager's ability to achieve organisational goals.

• MKT 7100 Global Marketing Strategy

  This course sets forth principles of strategic marketing management and sets these principles within the framework of theory and practice. Students will gain a broad understanding of resource based theory from a global perspective, including the relevance and role of company resources and competitive strengths in constructing both single business and multi business strategies. Through critical appraisal of the subject, students will become aware of the role and importance of incorporating business ethics, values, and social responsibilities when creating and executing company strategy.

Spring Semester

• ENT 7110 Entrepreneurship and Innovation Management

  This course explores two related topics: innovation and entrepreneurship. For firms to achieve and maintain a competitive advantage, they need to innovate faster and more effectively than their competitors. This course provides an overview of innovation as a complex process which goes from the recognition of opportunities to the launch of new products, services or business models. The innovation process will be complemented with an analysis of the current trends regarding the evolution of the concept of innovation. Concepts beyond product innovation such as open innovation, disruptive innovation, creativity, business model innovation and ambidexterity will be encountered throughout the course. Innovation takes place within organisations large and small. The course will also look at entrepreneurship: the process of innovation within smaller firms. It will explore the nature of entrepreneurial and innovative management within small organisations as well as more established ones. A multidisciplinary approach: linking with organisational systems to cultures – will be adopted. The course provides a variety of perspectives on the creation and evolution of entrepreneurial ventures. It covers important aspects of launching a business from initial idea to growth and international expansion. It considers planning, marketing, financial, legal, control and human elements associated with the start up, acquisition or operation of a business from the entrepreneurial point of view. The course will address the need to manage effectively in environments that are uncertain and complex, and where appropriate strategic responses have to be crafted in recognition of limited resource and indeterminate outcomes.

• FNN 7102 Financial Management

  This course is designed to develop the students' ability to manage a company’s finances. Students will analyse and evaluate the financial performance of organisations. This is based on financial statements and market performance indicators. For this, students will be exposed to methodological approaches concerning the preparation and interpretation of financial statements. This is further supported by an in depth investigation of financial theories and their application to actual scenarios requiring financial decision-making.

• MGT 7130 Strategic Management

  The course explores issues relating to the strategic management of organisations, focusing on strategic analysis and evaluation, long-range planning and policy implementation. The topics covered fall into two broad themes: corporate strategy (‘in which industries should we operate?’) and business strategy (‘how should we compete in those industries?’) The course covers the core strategic analysis models, and uses case studies to analyse the relationship between a firm's internal organisation and the environment in which it operates.

• MGT 7160 Business Research

  This course discusses the main concepts and techniques involved in the field of business. The course develops four main themes: research in context which puts the student as the researcher and as the user of research; research methodology which deals with the nature and limitations of different philosophies of research design e.g. deductive versus inductive approaches: qualitative versus quantitative approaches and the role of literature: research method which deals with advantages and issues associated with the use of various data collection methods including observation, use of groups, interviewing techniques and questionnaire design. At the end of the class a research proposal for the upcoming dissertation needs to be prepared which deals with issues of planning, literature review, topic selection, access to data, schedules, action plans, writing styles and referencing systems.

Summer Semester (at Draper University)

• ENT 7902 Entrepreneur’s Learning Journal

  MBA Entrepreneurship students will take part in an intensive, immersive five-week entrepreneurship program in Silicon Valley, CA. This formative learning experience aims to develop the essential start-up skills entrepreneurs need to launch and sustain a successful venture, gain exposure to industry experts, and network with other like-minded entrepreneurs who share their vision of changing the world.Each student will also complete a series of reflective entrepreneurial learning assessments. These assessments have been designed to help the student reflect on the skills they are learning, the benefits gained from the entrepreneurial learning experience, and to help them determine in which direction their current entrepreneurial skills and business ideas need further development.

• ENT 7505 Enterprise Professional Project

  The Enterprise Professional Project seeks to provide students with the opportunity to demonstrate their capabilities in researching, planning and delivering an entrepreneurial business idea. Candidates are required to rigorously research and evaluate a new business idea, product, service or system within new or existing businesses or organisations. This will necessitate students integrating key knowledge, skills and learning experiences accumulated during previous postgraduate level studies in consolidating competence in undertaking an analysis of a business idea or an operational enhancement in a new or existing business or organisation. This capstone project is hence directed towards cultivating the desired attributes of professionalism, critical enquiry and problem solving, enterprise, creativity and innovation and in developing a global outlook towards futures in the students’ professional domain.Issues within the wider environment and operational considerations related to the business or organisation will be identified and evaluated and findings logically presented in an appropriate format. Cost implications where applicable should be fully accounted for and demonstrated. The completed The Enterprise Professional Project Presentation is intended to be of suitable quality and professionalism to demonstrate to an audience for peers, investors and industry professionals.