Master of Business Administration (MBA): Marketing
Degree Programme

Fall Semester

• ECN 7200 Economic Analysis for Managers

  This course exposes students to advanced applied microeconomic analysis and global macroeconomics with a management focus. Complex economic choices and decisions of economic agents are investigated within the business context, and the global macroeconomic environment is analysed concerning its multidimensional relevance for corporations.

• MGT 7110 Managing Organisations and People

  Organisations consist of the people who work within them. The objectives of this course are therefore to raise the student's awareness of the centrality of managing organisations and people to understanding organisational functioning and effectiveness. To show how an understanding of human behaviour via the disciplinary bases of psychology, sociology and anthropology profoundly deepen our analysis of organisations. To demonstrate the core value of an understanding of managing organisations and people to a manager's ability to achieve organisational goals.

• MKT 7100 Global Marketing Strategy

  This course sets forth principles of strategic marketing management and sets these principles within the framework of theory and practice. Students will gain a broad understanding of resource based theory from a global perspective, including the relevance and role of company resources and competitive strengths in constructing both single business and multi business strategies. Through critical appraisal of the subject, students will become aware of the role and importance of incorporating business ethics, values, and social responsibilities when creating and executing company strategy.

Spring Semester

• MGT 7130 Strategic Management

  The course explores issues relating to the strategic management of organisations, focusing on strategic analysis and evaluation, long-range planning and policy implementation. The topics covered fall into two broad themes: corporate strategy (‘in which industries should we operate?’) and business strategy (‘how should we compete in those industries?’) The course covers the core strategic analysis models, and uses case studies to analyse the relationship between a firm's internal organisation and the environment in which it operates.

• MGT 7160 Business Research

  This course discusses the main concepts and techniques involved in the field of business. The course develops four main themes: research in context which puts the student as the researcher and as the user of research; research methodology which deals with the nature and limitations of different philosophies of research design e.g. deductive versus inductive approaches: qualitative versus quantitative approaches and the role of literature: research method which deals with advantages and issues associated with the use of various data collection methods including observation, use of groups, interviewing techniques and questionnaire design. At the end of the class a research proposal for the upcoming dissertation needs to be prepared which deals with issues of planning, literature review, topic selection, access to data, schedules, action plans, writing styles and referencing systems.

• FNN 7102 Financial Management

  This course is designed to develop the students' ability to manage a company’s finances. Students will analyse and evaluate the financial performance of organisations. This is based on financial statements and market performance indicators. For this, students will be exposed to methodological approaches concerning the preparation and interpretation of financial statements. This is further supported by an in depth investigation of financial theories and their application to actual scenarios requiring financial decision-making.

plus ONE elective

• MKT 7110 Marketing in a Digital World

  The course will provide insights into new marketing concepts, tools, technologies and business models to enhance the value creation process. New technologies have created some radical changes in the way companies reach their markets and in particular the emerging phenomenon of social media. The course will provide an understanding of theoretical perspectives, techniques and tools to understand and harness the opportunities provided by best practice digital marketing. Students will have the opportunity to learn about electronic commerce in action; the interplay between the technology and marketing applications; the changing scope and uses of the Internet, along with current management issues facing businesses attempting to use the World Wide Web.

• MKT 7120 Marketing and Ethics

  The world has changed dramatically since the emergence of marketing as a business discipline or as a result so have the principles and values which underpins modern marketing and management thinking. Companies have responded in multiple ways to the dimensions of sustainable marketing. Corporate social responsibility (CSR) and operating in an ethical way are becoming increasingly important in the modern world. We will focus on the meaning of marketing ethics and specific associated issues that might affect how organisations operate and respond. We will focus on organisational responses in the shape of CSR programmes, the nature and dimensions of CSR, and an analysis of the arguments for and against the establishment of such programmes.

Summer Semester

plus EITHER

• MKT 7902 Internship

  The Graduate Internship in Marketing internship is a work placement in the world of business, focusing on marketing. The internship aims to provide students with agraduate level experiential learning opportunity in which they can develop intellectual, professional and personal skills that will enable them to operate well in a culturally diverse workingenvironment in the marketing area. All internships are supervised byfaculty, and all lasta minimum of 200 hours in length. Each student will also complete aseries of assessments throughout the internship. These assessments have beendesigned to helpthe student reflect on the skills they are learning and the benefits gained from the internship experience, and also to help them determine future career goals and pathway.

• MKT 7505 Professional Research Project

  This course will provide students with the opportunity of constructing an applied project in the area of business and management. Students will initiate, plan and execute an individually constructed project with a strong emphasis on applied business scenarios/challenges in the field of marketing. The course will lead to the preparation of a 10,000 word project report.

OR

• MKT 7555 Extended Professional Research Project

  This course will provide students with the opportunity of constructing an applied research project in the area of business and management. Students will initiate, plan and execute an individually constructed project. The topic is related to marketing and is investigated with the use of appropriate research methods. Emphasis is placed on appropriate literature search, and collection and analysis of data. The course will lead to the preparation of a 15,000 word project report.