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UCAS CODES:
NN20 – 4 YEARS
RF22 – 4 YEARS including summer semester(s) (Extended Degree)
SP22 – Sport Ed Ex
Degree
BA (Hons)
UK & US Degree
Optional Sport Pathways
Duration
4 Years (Full-time)
4 Years (Extended Degree)
Tuition Fees
UK – £9,250
EU, INT & US – £15,645
Do you have the ideas and vision to spot market opportunities, predict the next big thing and develop digital marketing strategies which enable brands to capture both attention and market share?
Then take the opportunity to study BA Digital Marketing at Richmond.
It’s the perfect time to take this programme as digital marketing professionals are needed now more than ever to lead innovative organisations, from start-ups to global corporations.
As with all of our students at Richmond, you’ll have the advantage of being able to study one programme and gain two degrees, from the US and the UK, opening up more international career opportunities.
Our programme encompasses all aspects of marketing and digital marketing – from market research and consumer behaviour to branding and advertising. Ecommerce and social media are explored in detail, with an examination of their increasingly vital role in the marketing mix.
You will be challenged to think critically and how to negotiate strategies effectively in turbulent times such as Brexit and Covid-19.
On top of all this, you’ll be provided with a solid foundation in general business and management knowledge with a specific focus on digital marketing, both as business strategy and a function.
You will gain an understanding of the many different strands of digital marketing – user channels, stages of the customer journey, how to engage customers, drive traffic to websites, search engine optimisation, paid advertising, how to build a social media following and increase conversion through email sign-up or sales. Whatever your goals, by the end of the programme, you’ll be a master of digital marketing – someone who knows how to reach and influence people through multiple digital platforms.
There’s a broad spectrum of electives on offer in the third and fourth years. Choose from topics which are highly valued by future employers such as Data Science, Advanced Computer Applications in Business, Coding and Web Design. It’s an opportunity to specialise in an area that you find particularly interesting and could be invaluable when making a career choice.
You’ll be given the chance to work on live marketing briefs, so you’ll have a real grasp of how marketing and digital marketing works in practice. Guest speakers are invited to meet our BA Digital Marketing students, sharing their expertise and tips on how to get ahead in the industry. Based in vibrant London, home to world leading marketing, advertising and digital communication companies, you’ll be ideally positioned to capitalise on internship opportunities.
On completing this programme, students will be able to apply for four exemptions (all certificate level) from The Chartered Institute of Management Accountants (CIMA), the world’s largest professional body of management accountants, entering into their Operational Level.
Richmond is the only university in the UK where the degree programmes are based on the US educational approach which is a four year pathway. Every undergraduate degree student will study our Liberal Arts programme alongside their Major.
The entry requirements for all undergraduate programmes at Richmond are the same, regardless of your chosen Major.
Find out more about the Core Curriculum >>
YEAR 1Modules
Plus one of the following:
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YEAR 2Modules
Plus one of the following:
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YEAR 3Modules
Plus one of the following:
Plus one of the following:
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YEAR 4Modules
Plus one of the following:
Integrated Internship
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In terms of following up with the assessment of student learning and consistent with US liberal arts traditions, our classes rely on the system of continuous assessment on a course by course basis and throughout any given semester. This approach often involves the use of term-papers, portfolios of work, quizzes, mid-semester and final exams as well as student presentations and general class discussion. Not every component applies to every course, but most do relate to many of the classes that are offered. Many of our courses involve a site visit or require attendance at a public lecture as well.
In addition to the courses outlined above, there are open electives in each year. Course content and delivery can be subject to change. For more detailed information on the programme specification, please find more details here.
A normal course load per academic year is 30 US credits, equivalent to 120 UK credits. Students complete 120 UK credits at Level 6 in their chosen major.
There are many reasons why taking this programme with extended programme option could be the ideal choice; you may not have the exact subjects or grades at A level to meet the entry requirements, you may have tried other options such as apprenticeship and want to change direction or have been living abroad.
Whatever your starting point, studying this programme with extended programme option offers you a great opportunity to gain both a UK and US degree and start the adventure of a lifetime, studying with us in the world’s top student city.
This is what our extended programme option can offer you:
RIASA is excited to announce that from September 2024, we will be expanding our UK college soccer offering by launching our first-ever London Roster. Aspiring student-athletes will have the choice of 30 undergraduate and postgraduate programmes – all US/UK dual accredited, alongside a challenging and rewarding soccer development programme.
Sport Ed Ex combines the provision of performance coaching and playing pathways in Rugby and Cricket for aspiring athletes (men and women) aged 18 and over with the opportunity to study at Richmond American University London, offering students the unique opportunity to study a wide variety of dual accredited (US/UK) undergraduate degree courses.
At Richmond our undergraduate degree programmes, which are based on the US educational approach, are offered on a four year pathway. Every undergraduate degree student will first enter our Liberal Arts programme before specialising in their Major.
The entry requirements for all undergraduate programmes at Richmond are the same, regardless of your chosen Major.
Below is information on our entry requirements for both 4 years and 4 years with foundation programmes.
4 YEARS
Other international equivalent qualifications are accepted – please email admissions@richmond.ac.uk for further details.
4 YEARS including summer semester(s) (Extended Degree) (Full-time)
We understand that not every student is in the same situation, if you have any questions about your qualifications, please get in touch with us admissions@richmond.ac.uk.
For more information on English Language Requirements for your country visit our How to Apply webpage.
Undergraduate tuition fees for students starting their programme this academic year can be found in the table below.
UK | EU / INT / US | |
Fall 2024/Spring 2025 | Fall 2024/Spring 2025 | |
Undergraduate Programmes
(per year) |
£9,250 | £15,645 |
(Hint: Scroll left & right to view the full table)
For more information visit our Tuition Fees & Funding webpage.
The University offers personal development seminars, leadership opportunities and access to work experience, volunteering and internships. There is also a dedicated, personalised service for assistance with CV writing, interview preparation tips and much more.
Throughout your studies, you will have the opportunity to build links with industry experts and Richmond alumni, connecting you to a vast and influential worldwide network.
We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Whether you are interested in gaining work experience in London or internationally, we will be here to help you find the best possible opportunities.
Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment.
Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.
All students at Richmond University have the opportunity to study abroad. You can either study at one of our campuses for a semester to a year or study overseas at any of our partner locations across the world giving you an unique experience.
You can apply one of three ways, either apply directly through us, apply through UCAS and for our US students, via the Common Application ($50.00).
In order to submit your application you will need the following information
Visit our How to Apply webpage for more information regarding Entry Requirements, admissions processes and to start your application.
We encourage you to complete your application as early as possible, even if you are completing your undergraduate programme of study. In this case you will be offered a place that is conditional on successfully completing a specified qualification and English language qualification if applicable.
If you would like your application to be considered for a Richmond bursary, an early application is strongly recommended.
“We are proud to have an impressive faculty teaching on this programme. Students will benefit from the professional experience of their professors, combined with the expertise of highly renowned guest speakers within the marketing and digital marketing industries.”
Professor Sabine Spangenberg
Head of Richmond Business School
“The reason I chose this programme is because I wanted to learn more about different professions in the field. What I enjoyed most about my course was the flexibility. I was able to learn about different careers and choose the one I loved best.
The university’s incredible London location meant that in my third year I could intern at a small PR agency. Today I am a Senior Account Executive working in arts and culture PR.”
“I am currently studying full time (all four years) for a BA in Communications: Marketing and Public Relations. Choosing Richmond was an easy choice for me as the class sizes and the community feel was exactly what I was looking for from my university experience. I have had the best three and a half years and am grateful for my time at Richmond. During my time at Richmond, I have had the opportunity to have fantastic lecturers that are professional, fun and extremely knowledgeable on their subjects, which is incredibly encouraging for my future.
Being able to graduate with both a UK and a US degree is a bonus. The liberal arts structure benefitted me and prepared me for a well-rounded education and I wouldn’t change that experience whatsoever.”
“I am currently studying full time (all four years) for a BA in Communications: Marketing and Public Relations. Choosing Richmond was an easy choice for me as the class sizes and the community feel was exactly what I was looking for from my university experience. I have had the best three and a half years and am grateful for my time at Richmond. During my time at Richmond, I have had the opportunity to have fantastic lecturers that are professional, fun and extremely knowledgeable on their subjects, which is incredibly encouraging for my future.
Being able to graduate with both a UK and a US degree is a bonus. The liberal arts structure benefitted me and prepared me for a well-rounded education and I wouldn’t change that experience whatsoever.”
Sign up and find out about our programmes, generous scholarships and what life is like at Richmond.
RIASA is excited to announce that from September 2024, we will be expanding our UK college soccer offering by launching our first-ever London Roster. Aspiring student-athletes will have the choice of 30 undergraduate and postgraduate programmes – all US/UK dual accredited, alongside a challenging and rewarding soccer development programme.
Sport Ed Ex combines the provision of performance coaching and playing pathways in Rugby and Cricket for aspiring athletes (men and women) aged 18 and over with the opportunity to study at Richmond American University London, offering students the unique opportunity to study a wide variety of dual accredited (US/UK) undergraduate degree courses.
Join student Sebastian and Programme Director, Professor Soulaima Mouawad for an interview about our Digital Marketing BA (Hons) programme at Richmond American University London.
Flick through and download our Undergraduate Prospectus to find out more about the programme, integrated internships & unique career opportunities.