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UCAS CODES:
D200 – 4 YEARS
RF09 – 4 YEARS including summer semester(s) (Extended Degree)
SP09 – Sport Ed Ex
Degree
BA (Hons)
UK & US Degree
Optional Sport Pathways
Duration
4 Years (Full-time)
4 Years (Extended Degree)
Tuition Fees
UK – £9,250
EU, INT & US – £15,645
Would you like to gain the skills to succeed in a digital world? Social media and digital communication have become fundamental to the work and lives of people across the world; revolutionising politics, culture, society, and business.
Our new BA (Hons) Digital Communication and Social Media programme gives you the practical skills and indispensable knowledge you need to become part of this thriving industry.
Combined with a strong theoretical spine, this highly flexible programme is transferable for any workplace or career, whether you wish to build your own brand, aspire to work for a large organisation in a digital role, or envisage doing further study.
All of our students at Richmond graduate with both a UK and US degree, opening up international opportunities. Like our other undergraduate programmes, this BA is based on the American liberal arts tradition, which offers a multi-disciplinary approach. That’s why your first and second year will include Visual Thinking and Narratives of Change, as well as Visual Culture and Advertising Practice.
Choose from a range of electives which offer you the option to specialise: such as Sociology, Mass Media and Communications, and Research and Writing.
Your journey on this programme will continue in the third and fourth year, as you study such courses as Mass Communications and Society, Creating Digital Images, Coding and Social Research (developing your research skills), providing valuable knowledge essential for any digital campaign.
This programme also has a high practical content as you develop skills in New Media and Web Design, providing an understanding and application of key production processes and professional practices relevant to social media, cultural and communication industries.
With this programme you will become an expert marketeer and a highly effective social media user, capable of building a company’s profile. You will gain an understanding of reputation management through digital media, the role of the influencer and how to target your core audiences.
This programme allows you to specialise in the areas you’re most passionate about: from marketing and PR to video production, postgraduate study to journalism, web design to building a personal brand, while teaching you essential knowledge and skills, in four key areas:
This wide-ranging course will empower you with essential skills for the future, giving you everything you need to succeed in a fast-moving and ever-growing industry.
Richmond is the only university in the UK where the degree programmes are based on the US educational approach which is a four year pathway. Every undergraduate degree student will study our Liberal Arts programme alongside their Major.
The entry requirements for all undergraduate programmes at Richmond are the same, regardless of your chosen Major.
Find out more about the Core Curriculum >>
YEAR 1Courses
Plus one of the following:
Plus one of the following:
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YEAR 2Courses
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YEAR 3Courses
Plus one of the following:
Plus one of the following:
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YEAR 4Courses
Plus one of the following:
Integrated Internship
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In terms of following up with the assessment of student learning and consistent with US liberal arts traditions, our classes rely on the system of continuous assessment on a course by course basis and throughout any given semester. This approach often involves the use of term-papers, portfolios of work, quizzes, mid-semester and final exams as well as student presentations and general class discussion. Not every component applies to every course, but most do relate to many of the classes that are offered. Many of our courses involve a site visit or require attendance at a public lecture as well.
In addition to the courses outlined above, there are open electives in each year. Course content and delivery can be subject to change. For more detailed information on the programme specification, please find more details here.
A normal course load per academic year is 30 US credits, equivalent to 120 UK credits. Students complete 120 UK credits at Level 6 in their chosen major.
There are many reasons why taking this programme with extended programme option could be the ideal choice; you may not have the exact subjects or grades at A level to meet the entry requirements, you may have tried other options such as apprenticeship and want to change direction or have been living abroad.
Whatever your starting point, studying this programme with extended programme option offers you a great opportunity to gain both a UK and US degree and start the adventure of a lifetime, studying with us in the world’s top student city.
This is what our extended programme option can offer you:
RIASA is excited to announce that from September 2024, we will be expanding our UK college soccer offering by launching our first-ever London Roster. Aspiring student-athletes will have the choice of 30 undergraduate and postgraduate programmes – all US/UK dual accredited, alongside a challenging and rewarding soccer development programme.
Sport Ed Ex combines the provision of performance coaching and playing pathways in Rugby and Cricket for aspiring athletes (men and women) aged 18 and over with the opportunity to study at Richmond American University London, offering students the unique opportunity to study a wide variety of dual accredited (US/UK) undergraduate degree courses.
At Richmond our undergraduate degree programmes, which are based on the US educational approach, are offered on a four year pathway. Every undergraduate degree student will first enter our Liberal Arts programme before specialising in their Major.
The entry requirements for all undergraduate programmes at Richmond are the same, regardless of your chosen Major.
Below is information on our entry requirements for both 4 years and 4 years with foundation programmes.
4 YEARS
Other international equivalent qualifications are accepted – please email admissions@richmond.ac.uk for further details.
4 YEARS including summer semester(s) (Extended Degree) (Full-time)
We understand that not every student is in the same situation, if you have any questions about your qualifications, please get in touch with us admissions@richmond.ac.uk.
For more information on English Language Requirements for your country visit our How to Apply webpage.
Undergraduate tuition fees for students starting their programme this academic year can be found in the table below.
UK | EU / INT / US | |
Fall 2024/Spring 2025 | Fall 2024/Spring 2025 | |
Undergraduate Programmes
(per year) |
£9,250 | £15,645 |
(Hint: Scroll left & right to view the full table)
For more information visit our Tuition Fees & Funding webpage.
The University offers personal development seminars, leadership opportunities and access to work experience, volunteering and internships. There is also a dedicated, personalised service for assistance with CV writing, interview preparation tips and much more.
Throughout your studies, you will have the opportunity to build links with industry experts and Richmond alumni, connecting you to a vast and influential worldwide network.
We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Whether you are interested in gaining work experience in London or internationally, we will be here to help you find the best possible opportunities.
Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment.
Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.
All students at Richmond University have the opportunity to study abroad. You can either study at one of our campuses for a semester to a year or study overseas at any of our partner locations across the world giving you an unique experience.
You can apply one of three ways, either apply directly through us, apply through UCAS and for our US students, via the Common Application ($50.00).
In order to submit your application you will need the following information
Visit our How to Apply webpage for more information regarding Entry Requirements, admissions processes and to start your application.
We encourage you to complete your application as early as possible, even if you are completing your undergraduate programme of study. In this case you will be offered a place that is conditional on successfully completing a specified qualification and English language qualification if applicable.
If you would like your application to be considered for a Richmond bursary, an early application is strongly recommended.
“We’re delighted to offer this BA programme, which provides students with the skills they need to succeed in the dynamic world of digital communication and social media. This flexible, versatile, and rigorous programme seeks to future-proof graduates for the intellectual and professional opportunities offered by new technology.”
Dr Nicola Mann
Head of Department of Communications
“My favorite part about the BA Communications program was how attentive my professors were to my work. The professors, to me, felt like friends and I could easily come with questions as they helped guide me in the right direction. Not only that, but they pushed me and allowed me to be freely creative. In my career now, as a journalist and photographer, that mind-set has allowed me to work as a multi-faceted artist, and to this day I fully remember the work I put in as a student and they can still be used as great examples in my field.”
“While I didn’t major in Communications: Media Studies, I did take a great deal of the media studies courses because they met with some of my core requirements. I found the program to be very useful. The professors came from a variety of backgrounds and different countries, giving me an expansive exposure to different ideas and concepts. The curriculum also helped me later on in my professional life. The demanding course material fostered a strong work ethic and drive that I have since carried into my working life.
Since graduating from Richmond, I have had the amazing opportunity to intern and work for institutions like The Carnegie Museums of Pittsburgh, The Smithsonian’s branch in Pittsburgh, The Senator John Heinz History Center and The Museum of Modern Art (MoMA) in New York City.
I have had the remarkable responsibility of working for global film festivals and conducting research in world renowned archives.
“I truly believe my time at Richmond aided me in my ability to perform the tasks and jobs I have held since graduating.”
Sign up and find out about our programmes, generous scholarships and what life is like at Richmond.
RIASA is excited to announce that from September 2024, we will be expanding our UK college soccer offering by launching our first-ever London Roster. Aspiring student-athletes will have the choice of 30 undergraduate and postgraduate programmes – all US/UK dual accredited, alongside a challenging and rewarding soccer development programme.
Sport Ed Ex combines the provision of performance coaching and playing pathways in Rugby and Cricket for aspiring athletes (men and women) aged 18 and over with the opportunity to study at Richmond American University London, offering students the unique opportunity to study a wide variety of dual accredited (US/UK) undergraduate degree courses.
Join student Sebastian and Programme Director, Professor Soulaima Mouawad for an interview about our Digital Marketing BA (Hons) programme at Richmond American University London.
Flick through and download our Undergraduate Prospectus to find out more about the programme, integrated internships & unique career opportunities.